FreshOutlook-Web Business

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1. 检查网站结构
   你有没有把网站的内容分门别类的组织起来？你的网站内容足够丰富吗？只有20个页面的网站要在一个比较有竞争力的行业排上名是很困难的，所以你得考虑增加一个博客或者费点心思组织多一些内容。
2. 检查网址
   你的网址优化过吗？www.domain.com/网页文件名 是搜索引擎友好的网址，尽量让每一个页面文件名都体现这个页面要做的关键词。如果你想重写一下所有的网址，一定要首先考虑旧网址到新网址的转向问题，最好是用301跳转。如果你要进行网站大改版，或者你想修改你大部分网页文件名之前，最好咨询一下专家。
3. 检查网页的界面设计和功能
   你的网站用户友好性怎么样？严格来说，这个和SEO关系不大，但是用户友好性直接影响网站的流量转化率、公司品牌和客户粘度，是个不得不考虑的问题。还有，你的网站导航清晰吗？网站联系表单和订单功能完不完善，容不容易操作？
4. 检查代码
   检查网站代码是否通过W3C验证，检查代码是否冗余，代码是否清晰可读。好的代码能让搜索引擎更好更完全的收录网页内容。
5. 检查网页头部标签
   每个网页的mata标签是否准确的反应了网页的内容？在2000年，也许你只需要优化meta中的keywords标签就可以有一个好的排名，但是现在已经行不通了。现在，按搜索引擎的重视程度从高往低，依次是网页标题（title），描述（description），关键词（keywords），好好优化一下这些，尤其要避免网站所有网页标题都一样！
6. 检查网页内容
   你的页面中有没有使用<h1>标签？你应该使用这个标签，因为搜索引擎很重视。网页中的<h1>标签和其他标题标签（h2，h3）是否包含网页的关键词？每个页面，标题，描述，关键词，网页内容最好都保持高度相关性，一起为关键词服务。
7. 检查内部链接
   网站内链接的文字（<a>标签包围的文字）是否包含关键词？包含的关键词要和链接指向页面所做的关键词保持一致。网站最重要的页面是否得到最多的链接支持？

原文：

Whenever we take on a new client, one of the first steps we perform is a site review. This is important for several reasons. But most importantly, you can’t know what needs to be done to a site until you know what you’re working with. It’s that simple.

Like most search marketing agencies, we have a master checklist for site reviews. From that list, I've created a brief breakdown of seven questions to ask yourself about your site before you begin any SEO campaign.

What do I need to consider when evaluating my site?

Conducting a site review takes time, and the seven questions that follow can help you cover all the bases.

1. Look at structure. Is your Information Architecture structured in such a way as to put relevant informational pages within the same category/bucket? This is most commonly called theme-based structure. Do you have enough pages of relevant copy within the site? I’ve mentioned it before, but a 20 page Web site in a competitive vertical is going to be difficult to be successful with, so you should consider adding a blog or otherwise develop good content within the site.
2. Look at URL propagation. Are your URLs optimized? www.domain.com/page-name is the best way to structure your pages. (But before you go and change all your URLs, speak with a professional first.) If you are rewriting your URLs, be sure that you are putting into place the proper redirects (probably best to put 301 redirects into place). Some search engines do better than others at following redirects, so as mentioned, consult with a professional before you do anything drastic.
3. Look at design and functionality. Is your site user-friendly? While this isn’t strictly SEO-related, it is absolutely necessary for customer conversion, brand reputation, and customer retention. Are your callouts located above the fold? Are they easily discernible? Is your contact form or shopping cart easy to use?
4. Look at the code. Is your site W3C compliant? Is it Section 508 compliant? W3C compliance entails clean code without errors. Section 508 compliance involves enabling your site to be readable and usable by users with various disabilities.
5. Look at your Meta tags. Do each page’s Meta tags accurately reflect the content of the page? Are the keywords employed popularly searched for what you offer? Remember, the Meta keywords tag is not the all-powerful “optimization” platform that it might have been in the year 2000. Title tag, then Description, and then Meta keywords is the proper way to think of these, in terms of valuation and importance.
6. Look at your content. Do your H1 and other headers reflect each page’s keywords? Do you even have H1 headers? You should. Headers, Content, and Meta tags should all adhere to a keyword theme on each page.
7. Look at interior linking. Are you using keyword-rich anchor text to link to pages devoted to the keywords used in your links? Are your most important pages receiving link love from the rest of the site?

Free Site Review on SEW

Having shared these tips, I realize, as a Web site manager or owner, this may all be very new for you. That’s why, in the spirit of SEW sharing tips from experts, I’m offering to perform a free site review for you. What’s the catch? By sending in your URL and the keywords you are interested in targeting, you are giving us express permission to post the constructive site review as a future article right here on Search Engine Watch.

We will select one site and post article-length reviews here, on a quarterly basis. Simply click the e-mail link below my photo, fill out the fields, and enter your information (URL, keywords, and contact info) in the comment field.

What can I expect from a site review?

Expect us to cover the material mentioned above as well as some honest and constructive opinions. The goal is to earn and retain qualified traffic through SEO and usability, so expect most suggestions to fall under those categories. Someone out there desperately needs this kind of input, so I hope you take the time to submit your site. I will be looking for the sites most in need of help for site reviews.

When will you post the first site review?

It will take some time for site submissions to come in and for the reviews to be completed, so I will continue to post more articles until that prep has been completed. These site reviews should provide an extra dimension of insight for readers desperate to get their sites ranking for important keywords. In the meantime, I will continue to share insights and tips on organic SEO.

本文摘抄自 进行SEO诊断必须考虑的七个问题